CTO Craft Con 2021

Since its early startup beginnings in Amsterdam, Booking.com has redefined the travel industry, establishing itself as a premier platform for millions of travelers worldwide. With over 28 million accommodation listings and a staggering 1.5 million room nights booked every day, Booking.com operates on a scale that demands a robust and constantly monitored infrastructure.

Back in Alerts Are Fundamentally Messy, I made the point that the events we monitor are often fuzzy and uncertain. To make a distinction between what is valid or invalid as an event, context is needed, and since context doesn’t tend to exist within a metric, humans go around and validate alerts to add this context. As such, humans are part of the alerting loop, and alerts can be framed as devices used to redirect our attention.

There are a limited number of investments that a team can make in any given year and it can be daunting to choose the “right” ones. To simplify our options, I keep coming back to "the future" and "the floor."