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RETAIL & ECOMMERCE

Retail observability that protects every transaction

When checkout slows, inventory disappears, or billing fails, revenue and customer trust is at risk. Honeycomb helps retail teams identify which customers, regions, products, or services are affected, and restore the experience quickly.

CHALLENGE

Peak traffic is when cost and risk arrive together

Retail teams carry campaign spikes and holiday peaks on lean headcount. Microservices emit more telemetry than the observability budget covers, so the bill climbs at a time when an outage would hurt the most. The result is a tug-of-war between the visibility needed to solve problems and runaway observability costs.

Observability costs rise with peak traffic

Microservices and log-everything defaults push volume past the plan. Organizations either allocate more budget, or are forced to sample and risk losing important signals.

AI systems create new visibility gaps

Retail teams are deploying AI into production but lack visibility into agent behavior, workflows, latency, and costs. Traditional monitoring wasn't designed for this.

Production issues surface too late

Customers, support, and internal pings are telling you where the fire is before your tools provide answers, leaving engineers reacting instead of preventing incidents.

Critical context is fragmented across tools

Metrics in one place, logs in another, frontend in a third. Rebuilding a single checkout means multiple screens to flip through in the middle of an incident.

THE HONEYCOMB DIFFERENCE

Retail observability built for scale, context, and speed

Honeycomb brings application observability, infrastructure telemetry, distributed tracing, and AI visibility together in one place. Retail engineer teams can investigate any production issue without switching tools or deciding ahead of time which data they'll need.

Trusted by retail leaders

  • Chowdeck
  • carwow
  • Frasers Group
  • iQmetrix
  • OPENLANE
  • ShipHero
  • HelloFresh
  • Homeaglow
  • Chowdeck
  • carwow
  • Frasers Group
  • iQmetrix
  • OPENLANE
  • ShipHero
  • HelloFresh
  • Homeaglow

Hear from industry voices

Learn how Homeaglow used Honeycomb to uncover hidden failures across booking and billing, cutting a two-hour membership billing job down to minutes.

When Honeycomb came to the table, they were actually interested in solving our problems. It felt collaborative in a way that made a real difference.

iQmetrix

Brenden Petracek

Observability Team Lead, iQmetrix

Want to know more?

Talk to our team to arrange a custom demo or for help finding the right plan.