Honeycomb + Embrace: How to Close the Gap Between Frontend & Backend Truth

A customer reports a slow checkout. The frontend team opens one dashboard, the backend team opens another, and two hours later nobody can agree on whether it's the app, the API, or the network in between—while failed transactions keep hurting revenue. Most engineering teams run two observability worlds side by side: backend reliability in one platform, frontend performance monitoring in another. When something breaks, the root cause often lives at the boundary between them, and closing that gap has traditionally meant reconciling completely different data sets, swapping dashboards, and losing context at every handoff.

In this recorded webinar, Honeycomb and Embrace walk through how to close that gap without rebuilding your observability stack. Watch it on demand for a clear framework for connecting frontend sessions to backend traces so you can improve reliability and the experience your users actually feel. Hear from Cliff Crocker (Chief Product Officer) and Shashank Pradhan (Staff PMM) at Honeycomb, alongside Aissa Mamdouh (Solutions Engineer) and Tom Prenderville (Alliance Director) at Embrace.

What you'll learn

How to use OpenTelemetry to propagate context across the frontend and backend, giving your team shared data and a complete picture of every user issue, faster
How to follow a failure from a user's session all the way to a backend service, with device, OS, app version, and Core Web Vitals context in tow
How to build a shared incident timeline across SRE, platform, mobile, and web teams without forcing anyone out of the tools they already trust
How to move from reactive debugging to spotting patterns before they reach customers
Plus a live audience Q&A with the Honeycomb and Embrace speakers